Tangent turns to former Party comms director to lead Labour account

LONDON - Digital agency Tangent One has appointed former Labour Party head of corporate communications, Paul Simpson, to manage its Labour Party account.

Simpson joins Tangent One from the Britain Israel Communication and Research Centre, where he was head of public affairs and led their contribution to the 'Stop the Boycott' campaign. 

Prior to that role he worked for the Labour Party, first as a regional organiser and then as head of corporate communications. In this latter role he launched the Party's first podcast, led the team that put the Party onto YouTube, revamped their website, and coordinated direct mail campaigns. 

In addition, he had responsibility for Labour's design and publishing unit, and played a key role in shifting the bulk of Labour member's communications online and away from print.

In his role at Tangent One he will work on evolving the Labour Party website and use social media to engage voters.

Simpson said: "I was looking for a role that would offer me the opportunity to focus more on the digital arena and this position will certainly give me the chance to do just that.  I look forward to delivering exciting digital campaigns for the Labour Party, ensuring they get the most from new media, whilst playing an instrumental role in helping to grow the agency."

The appointment of Simpson follows the launch of a new campaign -- created by Tangent One -- to enable MPs to upload communication targeted at their constituents on Facebook, Twitter and through email.

That campaign followed the launch of Labour's social networking site Labourlist for party members and online forum Labourspace.com.

Read Gordon's Republic blog: Labour Party wakes up to social media.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now