Tango unveils Tang Enhancers campaign

Tango, the soft drink brand, has followed up its Infomercial campaign with an online film series offering new ways to enjoy the "five stages of tang".

The new films, created by 101, continue the Britvic brand’s first ad campaign in two years. Last month it launched an eight-minute online video promoting the Ring Pullinator.

Once again the videos feature a Tango representative and the host of Smart Deals TV, who this time are selling a range of bizarre products called the "Tang Enhancers".

A dedicated video has been created for each Tang Enhancer: the Nose Tang; Sting Tang; Woo Tang; Boo Tang and Smoo Tang.

The tongue-in-cheek campaign directs viewers to a phone line – 0800 088 2028 – where they can buy the products by navigating a series of options.

The campaign was created by Jack Willoughby and Serhan Asim at 101, which won the account in August 2014. M/Six handled the media. 

The online mini-series of films was directed by Matthew Holness through Moxie Pictures.

Holness is best known for writing and starring in the Channel 4 horror parody Garth Marenghi’s Darkplace, which he co-created alongside the comedian Richard Ayoade.

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