Target 'back to college' by Wieden & Kennedy Portland

Wieden & Kennedy Portland has created a US-based campaign for the retailer Target.

The interactive campaign will be among the last activity created by W&K Portland for Target after the brand announced a split with the agency in January. It offers students a chance to compete for 16 unconventional scholarships via a series of video interviews.

The work was written by Dan Kroeger and J Smith, and art directed by Johan Ärlig.


Art director
Executive interactive producers
Senior interactive producer
Broadcast producer
Creative technologist
UX lead
Digital strategy
Community manager
Communications strategist
Measurement strategy
Project manager
Executive creative directors
Director of interactive production
Agency executive producer
Live action/interactive director
Executive producer / live action producer
Senior designer
Junior designers
Technical director
Technical lead
UX lead
U9 editor
Production director
Interactive producer
Senior system administrator
Executive creative director
Unit post production London
Audio design & mix
Post production producer

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