Taxi Media has launched a loyalty scheme in a bid to get its army
of cab drivers waxing lyrical about the Walt Disney Travel Company.
Under the scheme, the taxi advertising contractor’s database of drivers
can qualify for discounted holidays with Walt Disney Travel Company,
which launched in the UK in May.
The travel outfit has already booked between one and three months’ worth
of advertising on the sides and tip-up seats of Taxi Media cabs (Media
Business, 30 May)
The latest initiative is part of The Taxi Media Privilege Club, a
loyalty programme that Taxi Media launched at the start of the year.
The scheme is designed to reward drivers for their co-operation and
attract new cabbies onto its books.
Drivers are given loyalty cards and receive points for ’good behaviour.’
They can use the points to claim perks such as pounds 250 worth of
diesel, money off a session on a golf driving range or even a free
Cornish pasty and cup of tea.
’Good behaviour’ constitutes returning to Taxi Media’s headquarters to
have the cab decorated with another creative when the current four-week
taxi campaign has run its course.
Taxi Media ran a similar campaign earlier this year when it sent drivers
to South Africa on behalf of the country’s tourist board.