TAXI to offer secure online shopping.

The personal web organiser and content delivery system TAXI, launched last November and now with 30,000 users, is to offer online shopping from July. It has teamed up with ice.com to offer SafeCard, which it claims offers the safest means of online shopping.

The personal web organiser and content delivery system TAXI, launched

last November and now with 30,000 users, is to offer online shopping from

July. It has teamed up with ice.com to offer SafeCard, which it claims

offers the safest means of online shopping.



Incorporating secure payment software developed by ice.com, SafeCard has

been designed to overcome users’ fear about the security of online

transactions. Importantly, it allows TAXI customers to shop without their

card details being passed to traders online.



To make a purchase, users select a product and click on the SafeCard

button to open an account. They can then shop at any of the stores

featured on TAXI and make the purchase from within the TAXI software.



Credit, store, charge or debit card numbers are sent by fax, phone or

online not to the merchants, but to a secure centre hosted by VPS and The

Royal Bank of Scotland. All transactions take place through this centre,

which debits the cards and sends the money to the vendor’s bank

account.



”People are put off online shopping by fear of credit card fraud and

because they like to know who they’re dealing with,” said TAXI managing

director Tim Hammond. ”With TAXI, vendors have to meet certain criteria

set by us and their respective banks. This allows us to guarantee a safe

haven for shopping.



”We’ve approached current advertisers on TAXI and sent out 1,000

information packs to all types of vendors. We see them giving CD-Roms of

TAXI software to their customers, encouraging repeat custom for the

merchants, and letting them cultivate the relationship. And, of course,

there are the benefits of TAXI’s targeting, which advertisers already

appreciate. Users are guided through more than 120 interest areas and

2,000 web sites, and shown shopping information to match their

interests.”



To sell on Taxi, merchants pay a œ500 start up fee, with monthly fees

based on turnover and the type of goods being sold.



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