Taylors of Harrogate starts agency hunt

Taylors of Harrogate, the owner of Yorkshire Tea, is seeking an agency to handle its range of coffee products.

The company is in direct talks with four undisclosed agencies. A decision is expected by the end of the year.

The brief is for eight brands in Taylors of Harrogate's roast- and ground-coffee range. These include its fair-trade line, its range of signature blends, Lazy Sunday coffee and the recently launched D:caff Coffee Co.

The brief has a specific focus on strategy. Currently, coffees are sold under a variety of labels including Taylors of Harrogate and Betty & Taylors. One aspect of the brief is to pull these together and create a cohesive brand identity for coffee.

Yorkshire Tea is currently handled by the Manchester-based Love, which has worked on the account since 2005. It is unaffected by the review.

Taylors of Harrogate is part of Bettys & Taylors of Harrogate. The company employs 1,097 staff and has an annual turnover of £63 million.

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