TBWA blow as Pretty Polly reviews

Pretty Polly is the latest client to review its relationship with TBWA after the departure of the agency’s flamboyant creative director, Trevor Beattie, last month.

Pretty Polly is the latest client to review its relationship with

TBWA after the departure of the agency’s flamboyant creative director,

Trevor Beattie, last month.



The tights manufacturer could join Wrigley’s - which quit TBWA earlier

this month - at Beattie’s new agency, GGT. Wrigley’s confirmed this week

it had moved its pounds 3 million account to GGT, where Beattie’s pitch

idea will be put into action.



TBWA executives are now involved in a last-ditch attempt to persuade

Pretty Polly to stay.



Jo Hoare, the agency’s chief executive, said: ’We have been given a

reasonable period of time in which to prove we can still come up with

the goods.’



However, GGT has been briefed to originate alternatives. GGT’s managing

director, Grant Duncan, said: ’I can confirm that we have been briefed

to look at the business. The time frame has yet to be confirmed.’



The pounds 3 million Pretty Polly account moved to TBWA last June. The

company’s managing director, Brian Duffy, had worked with Beattie at his

last company, Playtex, for which Beattie and TBWA devised the

award-winning ’Hello boys’ Wonderbra campaign.



Beattie was asked to ’do a Wonderbra’ on Pretty Polly’s hosiery brands

and Duffy is understood to have been pleased with the result.



Wrigley’s, which began a review of its business earlier this month

(Campaign, 7 March), had originally placed the account for its Spearmint

line with TBWA last September, following a pitch that was led by Beattie

and Graeme Arkell, TBWA’s former managing director. Arkell was made

redundant a week before Beattie’s walk-out over the planned merger of

TBWA with Simons Palmer Clemmow Johnson.



Wrigley’s executives were concerned that two integral members of the

pitch team would not be working on the business.



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