Pretty Polly is the latest client to review its relationship with
TBWA after the departure of the agency’s flamboyant creative director,
Trevor Beattie, last month.
The tights manufacturer could join Wrigley’s - which quit TBWA earlier
this month - at Beattie’s new agency, GGT. Wrigley’s confirmed this week
it had moved its pounds 3 million account to GGT, where Beattie’s pitch
idea will be put into action.
TBWA executives are now involved in a last-ditch attempt to persuade
Pretty Polly to stay.
Jo Hoare, the agency’s chief executive, said: ’We have been given a
reasonable period of time in which to prove we can still come up with
However, GGT has been briefed to originate alternatives. GGT’s managing
director, Grant Duncan, said: ’I can confirm that we have been briefed
to look at the business. The time frame has yet to be confirmed.’
The pounds 3 million Pretty Polly account moved to TBWA last June. The
company’s managing director, Brian Duffy, had worked with Beattie at his
last company, Playtex, for which Beattie and TBWA devised the
award-winning ’Hello boys’ Wonderbra campaign.
Beattie was asked to ’do a Wonderbra’ on Pretty Polly’s hosiery brands
and Duffy is understood to have been pleased with the result.
Wrigley’s, which began a review of its business earlier this month
(Campaign, 7 March), had originally placed the account for its Spearmint
line with TBWA last September, following a pitch that was led by Beattie
and Graeme Arkell, TBWA’s former managing director. Arkell was made
redundant a week before Beattie’s walk-out over the planned merger of
TBWA with Simons Palmer Clemmow Johnson.
Wrigley’s executives were concerned that two integral members of the
pitch team would not be working on the business.