TBWA Chiat/Day wins £24 million hotel business

- TBWA Chiat/Day, New York has been awarded Promus Hotel's £24 million ($40 million) creative advertising account following a competitive pitch.

- TBWA Chiat/Day, New York has been awarded Promus Hotel's £24 million ($40 million) creative advertising account following a competitive pitch.

TBWA Chiat/Day, New York won the business following a three way pitch against Foote, Cone & Belding, Chicago, and Arnold Communications, Boston.

The account comprises the Embassy Suites, Hampton Inn and Doubletree chains.

Promus has yet to make a decision on its media buying account, although roster shop DDB Needham Dallas is being tipped to take the account.



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