TBWA/Worldwide's newly installed president and chief executive,
Jean-Marie Dru, has initiated a sweeping management restructure that
splits the network's European operations into three regions.
The shakeup sees the network's UK chairman, Paul Bainsfair, become
president, northern europe, taking responsibility for the UK, Ireland,
the Netherlands, Belgium and the Nordic region. However, Bainsfair will
not inherit the control of TBWA's entire European operations previously
enjoyed by Dru himself.
Dru explained: 'Europe is by far the largest region of TBWA and to have
someone in sole charge puts things slightly off balance.'
Bainsfair will chair a European management board which includes two
other presidents. Nick Baum, previously the president of TBWA /France,
becomes the president for Southern Europe, and retains responsibility
for the key French market. Meanwhile, Perry Valkenburg, the president of
TBWA/Netherlands, will join the network's German offices to become the
president for Central and Eastern Europe.
'Germany is a top priority,' Dru said. 'We are not in the top ten there
and we have to be. Perry has been the most entrepreneurial chief
executive in Europe over the last five years and no-one has more
experience of managing growth and acquisitions.'
Dru's sweeping management shake-up also sees Carl Johnson, the president
of TBWA/Chiat/Day/New York, promoted to the new position of worldwide
chief operating officer. Johnson will manage the network alongside Dru
and the chief financial officer, Jonathan Ramsden. He will also chair
the network's operating group and take responsibility for developing
strategy and infrastructure.
Johnson's opposite number in Los Angeles, Tom Carroll, will become the
president of the Americas while the former chief operating officer for
Europe, Rod Wright, will become the director of development for
Dru added: 'I have worked with Paul for over ten years and I thought he
would be a great chairman. He has made TBWA/London into a model agency
and it will be very good to have a strong axis between Paul in London
and Carl Johnson in New York.'