TBWA chief rejigs European line-up

TBWA/Worldwide's newly installed president and chief executive,

Jean-Marie Dru, has initiated a sweeping management restructure that

splits the network's European operations into three regions.

The shakeup sees the network's UK chairman, Paul Bainsfair, become

president, northern europe, taking responsibility for the UK, Ireland,

the Netherlands, Belgium and the Nordic region. However, Bainsfair will

not inherit the control of TBWA's entire European operations previously

enjoyed by Dru himself.

Dru explained: 'Europe is by far the largest region of TBWA and to have

someone in sole charge puts things slightly off balance.'

Bainsfair will chair a European management board which includes two

other presidents. Nick Baum, previously the president of TBWA /France,

becomes the president for Southern Europe, and retains responsibility

for the key French market. Meanwhile, Perry Valkenburg, the president of

TBWA/Netherlands, will join the network's German offices to become the

president for Central and Eastern Europe.

'Germany is a top priority,' Dru said. 'We are not in the top ten there

and we have to be. Perry has been the most entrepreneurial chief

executive in Europe over the last five years and no-one has more

experience of managing growth and acquisitions.'

Dru's sweeping management shake-up also sees Carl Johnson, the president

of TBWA/Chiat/Day/New York, promoted to the new position of worldwide

chief operating officer. Johnson will manage the network alongside Dru

and the chief financial officer, Jonathan Ramsden. He will also chair

the network's operating group and take responsibility for developing

strategy and infrastructure.

Johnson's opposite number in Los Angeles, Tom Carroll, will become the

president of the Americas while the former chief operating officer for

Europe, Rod Wright, will become the director of development for


Dru added: 'I have worked with Paul for over ten years and I thought he

would be a great chairman. He has made TBWA/London into a model agency

and it will be very good to have a strong axis between Paul in London

and Carl Johnson in New York.'


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