Blockbuster Entertainment has launched a pounds 3.5 million
campaign that uses spoof TV shows to demonstrate the superior appeal of
videos.
The ads, created by TBWA GGT Simons Palmer, introduce the new endline,
’If what’s on’s not turned you on, make it a Blockbuster night.’
’News’, one of three 20-second executions, features a reporter being
interviewed about pig farmers for a news programme. During the
interview, the newsreader gets up, pulls off his microphone and says:
’I’m going to have to stop you there, Peter, you’re boring the pants off
everyone.’ He turns to camera and adds: ’If I were you, I’d make it a
Blockbuster night.’
’Camcorder Calamities’ features a series of unfunny home-video clips
accompanied by peals of canned laughter. The ad ends with the groom in a
home video of a wedding reception standing up to make his speech and
announcing: ’Better make it a Blockbuster night.’
Siobhan Chatburn, the marketing director of Blockbuster, said.’We have
had a hugely successful 1998 and our strategy of advertising on radio
almost every week has played a major part in this. The TV campaign will
help ensure we keep driving the business upwards.’
The campaign went on air in Scotland and the Granada region on 16
November and will roll out nationally in January.
The ads were created by Steve Nicholls and Matthew Anderson and directed
by Colin Gregg at Eclipse. The media is handled by CIA Medianetwork.
