TBWA duo Perry and Troth move to Publicis

Publicis has lured the senior creative team Joanna Perry and Damon Troth from TBWA/London to join its 32-strong creative department.

Publicis has lured the senior creative team Joanna Perry and Damon Troth from TBWA/London to join its 32-strong creative department.

The team, who join Publicis as senior creatives, were creative partners at TBWA. They worked at the agency for five years, originating from GGT where they were hired by Jay Pond-Jones and Robert Saville.

Most recently, they were responsible for a campaign for the online auctioneer Firedup.com, which featured Bruce Willis, and have two new campaigns about to break for Sharwood's and Cadbury's Snowflake. They are also known for their press and poster work for Pretty Polly.

Gerry Moira, the creative director at Publicis, said: 'These days it's all about the strength and depth of your creative squad. Your top teams can't expect to start every campaign. Joanna and Damon will fit into our rotation system very nicely.'

Perry said: 'We've joined Publicis to work with Gerry Moira; working directly with the creative director is the way we like to work. The fact that there is no hierarchy at Publicis appealed to us as we like to work in a fairly autonomous way.'

Troth added: 'We had a great time working with Trevor Beattie at TBWA, but we decided it was time for a fresh set of challenges. Up until now we haven't been an award-winning team, but we hope to change all that at Publicis. It has some great brands that we can't wait to work on.'

The move will also reunite the team with Grant Duncan, the managing director at Publicis, who came from TBWA.



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