Vauxhall Motors has appointed TBWA/GGT Direct to handle the online
launch of its new Vectra next year.
The agency won the account after a pitch against several specialist
digital agencies. It is developing a microsite for the Vectra ahead of
its launch next June.
Vauxhall claims that the new Vectra features several technological
The plans for the online activity involve creating ways of showing these
developments without resorting to listing them one by one.
TBWA/GGT, which has worked with Vauxhall on its direct marketing for 16
years, has created other online work for the company. Its previous
activity includes the development of a site for the Corsa and online
presence for the GM Card.
Stuart Sims, the head of new media at Vauxhall, said: "The automotive
industry has yet to explore fully all the exciting opportunities
possible via online communications, but we plan to bring these to market
with the Vectra microsite. The immediacy and interactivity of the web
gives us the perfect complement to direct marketing and the ideal way to
talk with our customers."
Omer Shaikh, the digital communications director for TBWA/GGT, said:
"Vauxhall is an incredibly forward-thinking client when it comes to new
media and we are delighted to be its partner."