- As tipped on Friday by CampaignLive TBWA GGT Simons Palmer has emerged as the winner of NatWest Bank's entire £80 million-plus advertising account.
The decision to pool all advertising, direct marketing and sales promotion within a single agency group marks an abrupt change of strategy for Nat West, which has had eight agencies on its roster until now.
The anticipated appointment of TBWA will follow a swift four way pitch against Rainey Kelly Campbell Roalfe and two of the incumbents, Bartle Bogle Hegarty and Ammirati Puris Lintas. M&C Saatchi was also said to be interested but was unable to pitch due to client conflict.
The presentations took place during the last week of May and first week of June during following revelations of the review in Campaign in mid May. The review came about following the appointment of McKinsey & Company, the management consultancy, which investigated all processes within NatWest, including supplier relationships.
One of the key factors for the agencies pitching was to answer the question how they would handle, manage and integrate such a sizeable account.
Media planning and buying - which is handled by Motive Communications - is unaffected by the review.
BBH won NatWest's lead agency status in 1990, with a brief to create brand-building TV and print work. However, in 1996 it suffered a blow when NatWest appointed APL to handle print.
BBH's soap-opera-style branding campaign, based on the fictional Canning family, is expected to disappear following the review.
Other agencies working on NatWest were DMB&B Financial, Hamilton Wright, Holder Henry Pearce & Bailey, Minale Tattersfield & Partners, Smith & Milton and Sth Stretch the Horizon.