TBWA holds Michelin in Europe

- TBWA Worldwide has retained its hold on Michelin's $60 million (£37 million) European advertising account following a competitive pitch against Publicis and DDB Needham Worldwide.

- TBWA Worldwide has retained its hold on Michelin's $60 million (£37 million) European advertising account following a competitive pitch against Publicis and DDB Needham Worldwide.

The account is run out of Paris and is handled by TBWA GGT Simons Palmer in the UK. Last year Michelin spent £933,000 in the UK according to MMS.







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