- The famous shoe brand, Dr Martens, is to launch its first major ad campaign later this year and has hired TBWA GGT Simons Palmer to create the international drive.
The R. Griggs Group, which owns the Dr Martens brand, is putting £6 million behind the advertising, which will run in the brand's core markets: Britain, France, Italy, Germany, Benelux and the US. Press and poster work will break this autumn to mark the start of Dr Martens' 40th birthday celebrations.
Frank Duffy, managing director of R. Griggs Group, said: "We are very proud of our brand and its heritage and we wanted to ensure our first global campaign was absolutely spot-on. We have been impressed by the quality of work TBWA has carried out for its other clients and are looking forward to working closely with the agency as we approach our anniversary."
Trevor Beattie, creative director of TBWA, added: "Dr Martens is a great name, a cult brand and a fabulous creative challenge."
A media agency has yet to be appointed for the campaign. Last year, Dr Martens spent £400,000 on press and cinema advertising through Walker Media with creative work by the Newcastle agency, Harrison Carloss.