A Father Ted fan boring guests at his party is the theme of TBWA
GGT Simons Palmer’s first TV work for the Paramount Comedy Channel.
The ad, which breaks this week, features the actor and comedian, Jim
North. The scene is everyone’s worst party nightmare - being trapped in
the kitchen by a dullard who, in this case, describes his favourite
scenes from Father Ted - but without the corresponding humour.
The party is set in a typically suburban house. However, it soon loses
its appeal when the host scares and insults several of the guests, who
gradually slope off, leaving him to recall his favourite sketches
The commercial, which promotes the launch of Father Ted on the Comedy
Channel, ends with the line: ’Comedy Is Paramount.’
Paul Bainsfair, chairman of TBWA, said: ’What’s so great about this
commercial is that it’s genuinely funny and because it’s not
wall-to-wall footage, stands out from most TV station advertising.’
The commercial was written by George Hepburn and art directed by Andy
It was directed by John O’Driscoll through the Paul Weiland Film
Media is by Booth Lockett Makin.
’TBWA has created a commercial that not only announces the arrival of
Father Ted on Paramount but also communicates the brand’s dedication to
quality programming,’ Mikah Martin Cruz, marketing director at
Paramount, said. ’Signature programme brands are central to our strategy
- people simply won’t watch poor quality programming just because it’s