TBWA GGT Simons Palmer has unveiled its first advertising for
Cadbury Schweppes’ Oasis since winning the account last December.
The pounds 2.5 million campaign introduces the Karma Brothers, a trio of
cool black men who hand out bottles of Oasis to people in stressful
The launch ad, ’beach’, features a sunburned Brit abroad who falls into
a fit of jealousy when he sees a tanned-looking local talking to his
wife on the beach. As his wife tries in vain to calm him down, insisting
that the local was ’only being friendly’, the Karma Brothers arrive with
a bottle of Oasis to save the day.
The ad introduces the endline: ’Oasis. Chill with the still.’ It breaks
on 24 May and will be supported by a series of radio ads that will go on
air to coincide with rush hour, when people most need to chill out.
Steve Cooper, marketing controller for Oasis, said: ’We conducted
research that shows people turn to Oasis when they are really thirsty
because it is more thirst-quenching than fizzy drinks. It also showed
that they associate the Oasis brand with escape. Life is getting more
stressful so the Karma Brothers are all about identifying situations
where people need to chill out.’
The ads were written by Ros Sinclair and art directed by Sean
They were directed by Ringan Ledwidge at The End. Media was planned and
bought by Zenith Media.
Saatchi & Saatchi, the agency behind the ’open, pour, be yourself once
more’ campaign, fronted by Lily Savage, resigned the account last
The agency cited a conflict of interest with Sunny Delight, the fruit
drink it launched last year for Procter & Gamble.