TBWA\London lands £15 million Powergen

London - TBWA\London has snatched the £15 UK account for Powergen from incumbent Rainey Kelly Campbell Roalfe/Y&R.

The agency won the business without a pitch, having been approached by E.ON, Powergen’s German parent, last December. Both agencies were informed of the news last night.

The spend is being increased to £15 million (from £10 million last year) as the German utility company plans to rebrand Powergen in the UK as E.ON. 

RKCR has held the Powergen account since 2003. It has created a number of spots including ITV weather sponsorship idents starring Fast Show’s Simon Day.

Helen Merrick, director of brand strategy and communications at E.ON, said: “We have had great success in building the Powergen brand and recognise the contribution to this by RKCR. With the sponsorship of the FA Cup by E.ON we now have the opportunity to raise the profile of Powergen’s parent and look forward to working with TBWA to achieve this.”

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content