TBWA/London has poached Delaney Lund Knox Warren & Partner's
new-business director, Helen Weisinger, to fill the role left by the
departure of the former marketing director, Karen Boardman.
The swoop for Weisinger comes four months after TBWA edged out DLKW in
the pitch for Hutchison 3G's £30 million account, one of last
year's most closely contested pitches.
TBWA's chief executive, Garry Lace, approached Weisinger last month
after Boardman's decision to leave to spend more time with her
"It's the job of any new-business director to sound out the competition
but in a pitch like that the awareness is much more heightened,"
Weisinger said of the Hutchison contest. "I've had a really great
three-and-a-half years at Delaneys and there aren't many agencies I
would move to, but TBWA is an obvious next step. It's a great agency and
a bigger challenge."
Weisinger joined DLKW as business development director in September 1998
and moved to head new business before being appointed to the agency's
board last year. She was previously an account director on Delta
Airlines in Saatchi & Saatchi's New York office, and had a brief stint
at RPM3 before switching to DLKW.
"We can't wait for Helen to join," Lace said. "She's a great signing.
Her track record at DLKW speaks for itself."
TBWA is expected to continue a new-business drive that accelerated
toward the end of 2001, when the agency was pitching for Lloyds TSB,
Tango and the AA.