Brooke-Taylor has been BDH's creative director for the past four years and has spent ten years with the agency. In his new role as creative head, Brooke-Taylor will work on a host of accounts, including Fcuk, McCain and the newly won Alton Towers business.
Neil Griffiths, the group managing director of BDH\TBWA Manchester, explained Brooke-Taylor's departure: "Danny has for some time indicated that he wanted to work in London and we have come to a collaborative decision that allows this to happen."
During his stint at BDH, Brooke-Taylor worked on accounts such as Cussons, Crown Paints and Chicago Town Pizzas. He has twice been a finalist at the Cannes International Advertising Festival and has won Creative Circle and D&AD awards.
TBWA's chairman and creative director, Beattie, said: "I've known Danny for years. He's part of the family and he's a major talent. He's full of ideas. I felt if Danny wanted to come to London, I wasn't going to let him work somewhere else. I couldn't have him scoring goals against us."
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