TBWA lures creative duo from BMP with role of group heads

TBWA GGT Simons Palmer has poached the award-winning BMP DDB creatives, Frazer Jelleyman and Alasdair Graham, to be creative group heads in charge of the Virgin One, Dr Martens and Apple Computer accounts.

TBWA GGT Simons Palmer has poached the award-winning BMP DDB

creatives, Frazer Jelleyman and Alasdair Graham, to be creative group

heads in charge of the Virgin One, Dr Martens and Apple Computer

accounts.



The copywriter, Graham, and the art director, Jelleyman, began their

careers at BMP, where they have remained for more than eight years.

While there, they worked on some of the agency’s highest-profile

business, including the Volkswagen Polo ’price’ campaign.



They were also behind last year’s risque Nicorette ad, which showed the

discomfort experienced by a ship’s crew that crave cigarettes while in a

no-smoking environment. One sailor catches sight of a provocative pin-up

and draws the curtain on his bunk. The ad ended with the line: ’For when

you get the urge.’



Trevor Beattie, executive creative director of TBWA, said: ’I’ve made no

secret that I’m a big fan of Frazer and Al. They’ve had the best

training possible at BMP and always produce talked-about work. I intend

to let them loose on everything.’



The hiring completes the new line-up of Beattie’s creative department,

which has recently been divided into six brand guardian groups, with a

senior creative team in charge of each. The pair are Beattie’s second

major hiring in two weeks, after he secured Brian Campbell and Ben

Priest from Lowe Howard-Spink.



Jelleyman said: ’We’ve had a great time at BMP but Trevor offered us a

great job as group heads.’



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