TBWA names Rob Schwartz CEO of New York office

Schwartz steps up from global creative president of TBWA Worldwide, replacing Robert Harwood-Matthews

Rob Schwartz, CEO of TBWA\Chiat\Day New York.
Rob Schwartz, CEO of TBWA\Chiat\Day New York.

NEW YORK — TBWA Worldwide on Monday announced that Rob Schwartz has been named CEO of TBWA\Chiat\Day New York.

A 16-year veteran of the company, Schwarz was previously global creative president of TBWA Worldwide, a position the company said it has no plans to fill.

"Leading one of the network’s key offices and working on our biggest global accounts over the past years, coupled with what I’ve learned from my mentors, Lee Clow and TBWA Chairman, Jean-Marie Dru … has prepared me well to create an office that is a truly global client hub and cornerstone of the TBWA network," Schwartz said.

The company said Schwartz has led relationships with global clients including Nissan, McDonald’s, GSK, PepsiCo and Johnson & Johnson. He also was a key architect of Nissan United, a New York-based global agency that pools expertise from across Omnicom to support the Nissan account.

Schwartz replaces Robert Harwood-Matthews, President of TBWA\Chiat\Day New York, who announced he will be leaving the agency after 12 years in New York and London. Harwood-Matthews was named president in September 2012.

TBWA has shaken up its org chart over the past year. After merger discussions fell through between TBWA corporate parent Omnicom and Publicis Groupe, Troy Ruhanen took over as TBWA Worldwide president and CEO in July, replacing Tom Carroll.

“Over the last 16 years, Rob has built tremendous trust both at the client level and internally at TBWA because he listens, acts and most importantly, doesn't wait to be asked," Ruhanen said in a statement. "He doesn't rely on relationships; he builds them through his energy and dedication to our clients, our culture, our people and our product. That's why Rob Schwartz is the right leader for New York.”