Neil Christie has been made managing director of TBWA Simons
The appointment is part of a series of management changes that also see
Paul Simons taking up the post of group chairman and Carl Johnson,
Christie’s predecessor as managing director, taking on Simons’ previous
role as chief executive.
Christie was joint client services director with Robert Senior, who is
leaving the agency in May with fellow board director, Michael Wall, to
become joint managing directors of Fallon McElligott.
’Neil played a pivotal role at TBWA - he has worked on Nissan for
several years and is an important driving force in the agency,’ Simons
said. ’He has behaved magnificently since the merger, getting stuck in
and dealing with issues. He is well liked.’
Christie joined TBWA Homes Knight Ritchie to work on Nissan more than
six years ago. Before that, he worked on Audi and Buxton at Bartle Bogle
Hegarty for 18 months and, during a stint at Yellowhammer, handled Fiat
and COI business.
Christie said: ’I am looking forward to the challenge and to being
involved in more aspects of running the agency at such an interesting
In his new role as group chairman, Simons hopes to have space to look at
larger issues concerning the group, which includes Manning Gottlieb
Media, Maher Bird Associates and TBWA Payne Stracey.
Simons added: ’We need to spread the load in terms of management and we
are keen to construct the next level so that successors are in place.’