TBWA offers Christie new role in shake-up

Neil Christie has been made managing director of TBWA Simons Palmer.

Neil Christie has been made managing director of TBWA Simons


The appointment is part of a series of management changes that also see

Paul Simons taking up the post of group chairman and Carl Johnson,

Christie’s predecessor as managing director, taking on Simons’ previous

role as chief executive.

Christie was joint client services director with Robert Senior, who is

leaving the agency in May with fellow board director, Michael Wall, to

become joint managing directors of Fallon McElligott.

’Neil played a pivotal role at TBWA - he has worked on Nissan for

several years and is an important driving force in the agency,’ Simons

said. ’He has behaved magnificently since the merger, getting stuck in

and dealing with issues. He is well liked.’

Christie joined TBWA Homes Knight Ritchie to work on Nissan more than

six years ago. Before that, he worked on Audi and Buxton at Bartle Bogle

Hegarty for 18 months and, during a stint at Yellowhammer, handled Fiat

and COI business.

Christie said: ’I am looking forward to the challenge and to being

involved in more aspects of running the agency at such an interesting


In his new role as group chairman, Simons hopes to have space to look at

larger issues concerning the group, which includes Manning Gottlieb

Media, Maher Bird Associates and TBWA Payne Stracey.

Simons added: ’We need to spread the load in terms of management and we

are keen to construct the next level so that successors are in place.’