TBWA picks up BHF heart attack ad task

The British Heart Foundation has handed TBWA\London a brief to create a campaign to encourage people suffering from chest pains to dial 999.

TBWA\London won the £2 million brief while participating in the BHF's Food-4Thought pitch to tackle childhood obesity. TBWA\London will continue to compete against five other agencies for the obesity brief.

Betty McBride, the BHF's director of policy and communications, said all of the agencies came up with good ideas for the Food4Thought pitch but she was especially impressed with TBWA\London.

She added: "We knew immediately they'd be spot-on for our November campaign to help heart attack victims. We've asked the agency to start work immediately."

More people suffer from heart attacks in December and January, which is why the campaign will launch in November. McBride said TBWA\London is being hired on a project basis for the heart attack campaign and that its Food4Thought pitch is still being tested with 11-year-olds.

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