TBWA picks up pounds 2m ad brief for Ministry of Sound operation

TBWA GGT Simons Palmer has won a pounds 2 million ad task for the Ministry of Sound.

TBWA GGT Simons Palmer has won a pounds 2 million ad task for the

Ministry of Sound.



The nightclub-to-publishing empire approached several agencies about the

account in April this year. It then appointed the specialist youth

agency, Fold 7, in August after a pitch against the incumbent, M&C

Saatchi, and a number of other agencies.



Fold 7, which has produced TV ads for Ministry CDs, will continue to

handle specific projects across the group.



However, the company is looking to present a consistent brand image

across its many divisions, which span bars, a website, record label,

radio show, magazine and clothing.



Mark Rodol, director of the Ministry of Sound, said: ’TBWA is an agency

which respects that clients can be creative too. The collaboration will,

I’m sure, result in some fantastic work - our brand offers a unique

creative licence and it’s rare we let anyone loose on it.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus