TBWA picks up pounds 2m ad brief for Ministry of Sound operation

TBWA GGT Simons Palmer has won a pounds 2 million ad task for the Ministry of Sound.

TBWA GGT Simons Palmer has won a pounds 2 million ad task for the

Ministry of Sound.



The nightclub-to-publishing empire approached several agencies about the

account in April this year. It then appointed the specialist youth

agency, Fold 7, in August after a pitch against the incumbent, M&C

Saatchi, and a number of other agencies.



Fold 7, which has produced TV ads for Ministry CDs, will continue to

handle specific projects across the group.



However, the company is looking to present a consistent brand image

across its many divisions, which span bars, a website, record label,

radio show, magazine and clothing.



Mark Rodol, director of the Ministry of Sound, said: ’TBWA is an agency

which respects that clients can be creative too. The collaboration will,

I’m sure, result in some fantastic work - our brand offers a unique

creative licence and it’s rare we let anyone loose on it.’