TBWA GGT Simons Palmer has won a pounds 2 million ad task for the
Ministry of Sound.
The nightclub-to-publishing empire approached several agencies about the
account in April this year. It then appointed the specialist youth
agency, Fold 7, in August after a pitch against the incumbent, M&C
Saatchi, and a number of other agencies.
Fold 7, which has produced TV ads for Ministry CDs, will continue to
handle specific projects across the group.
However, the company is looking to present a consistent brand image
across its many divisions, which span bars, a website, record label,
radio show, magazine and clothing.
Mark Rodol, director of the Ministry of Sound, said: ’TBWA is an agency
which respects that clients can be creative too. The collaboration will,
I’m sure, result in some fantastic work - our brand offers a unique
creative licence and it’s rare we let anyone loose on it.’