TBWA plans redundancies after losing £38m 3 task

LONDON – TBWA\London is planning to make up to 20 redundancies following the loss of its 3 account last week.

The £38m business was the agency's biggestspending client in 2003 although, for this year, TBWA claims that Abbey and Masterfoods are its most profitable pieces of business.

The 3 account was shifted into WCRS last week. The agency had been working on 3's strategy since the end of last year.

TBWA held the 3 account since 2002, repitching for the business last summer against WCRS, Delaney Lund Knox Warren & Partners, Bartle Bogle Hegarty and M&C Saatchi.

It handled the launch of 3 into the UK market in 2003, introducing the strapline, "You to the power of 3" in national TV, outdoor and press ads.

Its most recent work for the client was a branding campaign that used the Brookside actress Anna Friel. The use of Friel was adopted by WCRS in ads it created to promote 3's range of Prepay services earlier this year.

TBWA refused to comment on the redundancies.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus