TBWA plots conflict operation for Skype

TBWA is in talks with Skype about launching a conflict shop to be run by Matt Shepherd-Smith, the chief executive of TBWA\London.

Skype…conflict with Vonage account
Skype…conflict with Vonage account

News broke on Wednesday that TBWA may be forced to resign the £60 million global account because of a conflict with Vonage in the US, which is Skype's biggest rival. It appointed TBWA\Chiat\Day in April. It is thought that Vonage has taken issue with the Skype appointment.

However, the network sees a conflict shop as the ideal solution and Shepherd-Smith, who led the pitch, as the best candidate to run it. Meetings are taking place this week and a decision is expected to be made in the next few days.

The news comes just a week after Tim Lindsay, the UK president of TBWA Group UK, was fired and replaced by Robert Harwood-Matthews, a former TBWA\London employee who previously worked for Shepherd-Smith.

Skype appointed a global roster of agencies last month. Along with TBWA\London, it appointed Rapp to its CRM and eCRM business, and Wolff Olins to handle its global creative strategy.

Both Shepherd-Smith and TBWA declined to comment.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content