TBWA/London has poached CIA UK's group financial director, Pippa
Smith, to be the commercial director of the network's UK group.
Smith, who left CIA a fortnight ago after 18 months with the agency,
will join TBWA this week, reporting directly to the northern European
president and chairman of European management, Paul Bainsfair.
Smith will be responsible for the strategic development of TBWA's UK
operations, which include TBWA/London as well as fellow London agency
Maher Bird Associates, the Manchester-based BDH TBWA and the
below-the-line operation TBWA/ GGT. She will take control of the group's
financial management and will hold the reporting reins of the
operations' financial departments.
'It's an expanded role for me,' Smith said. 'I'll be responsible for
financial management but also looking at commercial issues for the
group, such as acquisitions.'
Smith spent five years as the group financial director of New PHD before
being brought over to CIA by the new chief executive, David Wheldon, in
'She's a top signing, a tremendously well-respected financial person in
the ad industry,' Bainsfair said.
Smith's arrival coincides with the appointment of Trevor Beattie and
Garry Lace as the chairman and chief executive of the London agency. The
appointments followed the news that the chief executive, Simon Clemmow,
and the joint managing director, Johnny Hornby, would be leaving to form
their own agency (Campaign, 4 May).