TBWA recruits Alex Moulle-Berteaux to run Apple account

TBWA/London has hired Alex Moulle-Berteaux as a partner to run its flagship Apple account across Europe.[QQ]] Formerly at DDB New York, Moulle-Berteaux will co-ordinate the network's Apple teams, made up of about 30 staff who work in seven key European markets and report to the London office.

The move means TBWA/London will originate creative work, traditionally created by TBWA/Chiat/Day in San Francisco and overseen by the creative director, Lee Clow.

Moulle-Berteaux said the London office would "get better

at originating creative work on the account.

Moulle-Berteaux started his agency career at Kirshenbaum, Bond & Partners in New York before moving to Grey Advertising.

He has also worked at J. Walter Thompson as an account director before joining DDB, where he ran the Michelin, Phillips Corporate and ING accounts.


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