TBWA GGT Simons Palmer has promoted its managing director, Neil
Christie, to the new role of chief operating officer, allowing the
managing partners, Johnny Hornby and Garry Lace, to take up joint
managing director positions.
The changes have been initiated by Simon Clemmow, the former executive
planning director, who was promoted to the position of chief executive
at the end of last year.
The promotions result in a new management team in charge of the agency,
consisting of the group chairman, Paul Bainsfair, Clemmow, Christie,
Hornby, Lace and Trevor Beattie, the executive creative director.
’This is a reflection of the fact that in the first two months of this
year, we have put on as much new business as we did all of last year,’
Christie, who was poached by the agency in 1992 from Bartle Bogle
Hegarty to take charge of TBWA’s Nissan business, was promoted to head
of account management and then made managing director in 1998.
He relinquished responsibility for the agency’s biggest account to
Hornby, a former Campaign ’Face to Watch’, who joined from CDP the same
Hornby was client services director and headed CDP’s Honda account.
He was made one of the agency’s four managing partners in February last
Lace was poached from Euro RSCG Wnek Gosper, where he was a senior board
director, to become the agency’s head of account management. He handles
Sony PlayStation and News International.
Lace is also chairman of the IPA, where he is involved in training and
At the time of his appointment, it was announced that Clemmow would
concentrate on internal issues such as how it services its clients, with
Bainsfair, the former chairman and chief executive, now that he has less
time to concentrate on the Lon-don agency in his new group role.
Matt Shepherd-Smith has been promoted to head of account management.