TBWA GGT Simons Palmer looks set to leap into second place in the
UK agency rankings following its appointment as NatWest’s integrated
Following a joint pitch with GGT Direct, TBWA beat NatWest’s roster
shops, Ammirati Puris Lintas and Bartle Bogle Hegarty, plus Rainey Kelly
Campbell Roalfe and M&C Saatchi to the pounds 50 million account.
The win, which was first revealed on Friday on Campaign’s website,
CampaignLive, sparks two immediate conflicts: Virgin Direct has
confirmed that it is reviewing its pounds 15 million account out of
TBWA, while GGT Direct will also resign Barclays Life as a result of the
win. TBWA’s other financial services clients - Axa and Equitable Life -
are not understood to be reviewing.
As GGT moves into TBWA’s offices this week, details emerged of the
’NatWest village’ which will be set up to handle the account within the
Whitfield Street building.
Paul Bainsfair, chairman of TBWA, said: ’To be awarded NatWest’s entire
account is the sort of beginning we could only have dreamed of.’
Full story, p4.