The TBWA network has claimed the entire pounds 30 million
pan-European Sony Playstation account, putting an end to the European
partnership between Simons Palmer Clemmow Johnson and Ogilvy and
Simons Palmer, which merged with TBWA in the UK earlier this year, won
the Playstation account in April 1995. Since September that year, the
business has been led from Simons Palmer’s London offices, and handled
at a local level by teams at O&M offices in key European markets.
Local TBWA offices will now have some autonomy over account handling and
creative work. David Patton, Playstation’s European marketing manager,
said: ’Playstation is now 18 months old, and different markets have
matured at different paces. By giving the account to TBWA, we now have
the flexibility to adapt our communications to each individual market.
But the consistency of the message will still be led by TBWA/Simons
The break-up comes as a blow to World Writers, the international
copywriting agency that has adapted UK work to run in other European
countries, but will no longer be involved.
The Network will continue to handle media in Europe.