TBWA Simons Palmer shows epic Nike match

Eric Cantona’s last professional performance in the UK is screened this weekend, when the latest Nike epic from TBWA Simons Palmer goes on air during the British Grand Prix on ITV.

Eric Cantona’s last professional performance in the UK is screened

this weekend, when the latest Nike epic from TBWA Simons Palmer goes on

air during the British Grand Prix on ITV.



The new TV and cinema commercial, ’park life’, is set on Hackney Marshes

and shows footballers of all levels enjoying a hard-fought Sunday

morning game.



The endline, ’whatever league you’re in’, is illustrated by the

diversity of players on the pitches.



Cantona, Ian Wright, David Seaman and Robbie Fowler all demonstrate

their particular skills. Cantona outwits the defence with amazing

technique, while Wright delivers a screaming 25-yard volley straight

into the back of the net and celebrates in characteristically flamboyant

style.



On the next pitch, Seaman, the England goalkeeper, punches the ball

clear out of a crowded six-yard box, while Fowler weaves his way through

the defence before passing the ball to an overweight striker who

scores.



The film is set to Blur’s hit, Parklife. Robert Senior, the joint client

services director at TBWA Simons Palmer, said: ’The ad conveys a sense

of universality, and drives home the ’just do it’ philosophy and the

conviction that football is for everyone and should be played in a

spirit of comradeship and togetherness.’



Jonathan Glazer directed the spot through Academy Commercials. It was

written by Tony Malcolm and art directed by Guy Moore, two joint

creative directors at the agency. Media was handled by Manning Gottlieb

Media.



Cantona was keen to collaborate with Glazer, and has become increasingly

involved in the behind-the-scenes activity during the production of the

various Nike commercials in which he has starred. Partly as a result of

this, Cantona has decided to pursue a new vocation as an actor and

director in film and theatre.



The spot opens with an egg being broken into a frying pan and a woman’s

voice moaning: ’It’s nothing but football, morning, noon and night.’ The

end frame is a shot of the peel from a slice of orange, which has been

eaten and cast into the mud. Superimposed on the fruit is the Nike tick

and the line: ’Just do it.’



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