The agency formed out of the merger last month of TBWA and Simons
Palmer Clemmow Johnson has moved swiftly to quash speculation about its
media affiliates by naming Eurospace as its sole agency of record.
However, it indicated that media was likely to come under the spotlight
again ’post-1997’ when Omnicom will review its arrangements in the UK
TBWA’s recent merger with Simons Palmer (Campaign, 24 January) had
thrown a question mark over Omnicom-owned TBWA’s future allegiance to
Carat-owned Eurospace. The contract between the two partners was due for
renewal and there had been some doubt as to whether a new deal would be
The implications for Simons Palmer’s preferred media partner, Manning
Gottlieb Media, were also unclear.
However, Jonathan Hoare, managing director at the newly merged agency,
said that following discussion with Paul Simons, its chief executive,
the arrangement with Eurospace had been ratified. ’Contractually,
Eurospace is our agency of record and first port of call for a
full-service pitch,’ Hoare said. ’If the work is international, it’s a
must, but if there’s something clashing or conflicting in the UK then we
have MGM as a viable alternative.
’However, we will have to decide how we progress on media in the
fullness of time and this is not just a question for Omnicom. Post-1997,
we have the opportunity to do something exciting - it’s down to whether
it’s right for our people and clients.’ He stressed the agency, which
has yet to finalise a name, would work with other independents as
Colin Mills, media director at Eurospace, confirmed: ’The relationship
Eurospace has with TBWA is in no way affected by the merger with Simons
The clarification came in the same week that Eurospace picked up the
media planning and buying for Anglian Windows. TBWA landed the creative
task late last year.