TBWA unveils new integrated structure

LONDON -- TBWA Group UK is to bring together Tequila, Stream and Agency.com under its newly named chief executive, Tim Lindsay.

Lindsay's duties will also involve rolling out TBWA's Media Arts concept, a new global initiative announced in the US two weeks ago, that will see the network sharpen its integrated and comms planning credentials.

Keith Smith, TBWA's president international, emphasised that Lindsay's role will be pulling TBWA group companies into a cohesive offering based around the network's "disruption" concept. He said: "The UK market has been slow to embrace integration."

Lindsay added: "The momentum that has been built throughout the network is a testament to ‘disruption' and the agency's drive to create work that will redefine the future of the industry. TBWA has the sex appeal to be really successful here."

Lindsay will have responsibility for the UK, Ireland and Africa.