TBWA unveils new integrated structure

TBWA\London, Agency.com, Tequila and Stream will come together under the newly appointed group chief executive, Tim Lindsay.

Lindsay's duties will involve the rolling out of TBWA's Media Arts concept, a global initiative announced in the US two weeks ago, that will see the network sharpen its integrated and comms planning credentials.

Keith Smith, TBWA's president international, emphasised that Lindsay's role will be pulling TBWA Group companies into a cohesive offering based around the network's "disruption" concept.

Lindsay said: "The momentum that has been built up throughout the network is testament to 'disruption' and the agency's drive to create work that will redefine the future of the industry."

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