Talk Radio unveils its first campaign through TBWA GGT Simons
Palmer next week.
The 48-sheet posters go out nationally on 1 June, and will be followed
by bus megarears two weeks later. They focus on Talk’s sports coverage
and aim to highlight the station’s skill at eliciting controversial
opinions from its presenters and listeners.
The first execution features two boxers who appear to be separated by a
large red heart. On closer inspection, however, it becomes clear that
their gloves are entwined in the shape of a heart as they do battle. The
image is accompanied by the line: ’Love it or hate it?’
The second ad depicts two footballers in a tackle. Their shirts, which
at first appear to be imprinted with logos, are in fact made of
The strapline reads: ’Footballers - the people’s game?’
With more than 50 hours of sports programming a week, Talk - under its
new owner, Kelvin MacKenzie - aims to dominate sports coverage on the
The work is the first to come out of TBWA since it won the pounds 2
million account from Walsh Trott Chick Smith in March.
During Walsh Trott’s tenure, Talk gained a reputation for producing
controversial advertising. Last year, the Advertising Standards
Authority upheld complaints on grounds of taste and decency against a
campaign which showed a woman’s bare buttock with a barcode stamp on it.
The ruling required all Talk’s poster advertising to be pre-vetted by
the Committee for Advertising Practice for the next two years.