TBWA GGT Simons Palmer has been hired to relaunch the Liberty
Liberty announced last December that it was parting company with its
agency of two years, Bean Andrews Norways Cramphorn.
TBWA won the pitch with a creative idea devised by the executive
creative director, Trevor Beattie, and the art director, Bil Bungay, the
team behind the successful relaunch of French Connection.
A new press and poster campaign will break this autumn, backed by a
pounds 1 million media spend.
Stephen Jessey, head of marketing at Liberty, said: ’We always knew the
brief to agencies looked seductively easy but actually it was
practically impossible. To distil 100 years of creative innovation into
forward-looking and impactful advertising was bound to be hard. We’re
impressed that TBWA has risen to the challenge.’
Paul Bainsfair, chairman of TBWA, said: ’We feel privileged to be
handling the advertising for Liberty - it is famous the world over.’
Media, with PHD Compass, is unaffected by the move.