TDI donates pounds 100,000 of bus advertising space to NSPCC

Transport contractor TDI has donated more than pounds 100,000 worth of bus advertising space to the NSPCC for its high-profile Full Stop campaign.

Transport contractor TDI has donated more than pounds 100,000 worth

of bus advertising space to the NSPCC for its high-profile Full Stop

campaign.



The advertising, which is running on single- and double-decker buses

across the country, features artist Robert Indiana’s ’Love 2000’

illustration and the Full Stop logo, together with the tagline, ’Hope

for tomorrow. Stop the violence.’



EastEnder Gillian Taylforth, former world boxing champion Kevin Lueshing

and boyband A1 launched the campaign at the London Transport Museum.



TDI has previously provided free ad space to causes such as Aids

awareness and mental health.



The NSPCC is the UK’s largest child protection charity and it described

the on-going Full Stop initiative as the country’s ’biggest charity

campaign ever’. It hopes to raise more than pounds 250 million.



TDI marketing director Mike Baker commented: ’Out on the streets, the

advertisements are in front of people where they can’t miss them, so the

message really hits home.’



Print company Augustus Martin is also donating its services to the

campaign.



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