TDI has restructured its regional team and created three direct
sales positions in a drive to pull in additional revenue.
The trio have been promoted to handle direct sales in the categories of
motors, retail and co-operative revenue - ad budgets shared by
manufacturers and local dealers.
Paul Harrison moves from direct sales in the South West to become
business development manager for motors. Paul Burgess also moves from
the South West to handle the retail sector. Finally Ken Clarke moves
from the Manchester office into the role of business development
manager, co-operative.
TDI regional sales director Andy Moug said: ’This is an important
restructure.
The regional direct sales force has achieved huge growth in the past
couple of years, but we want to service these sectors more
efficiently.’
Moug said he expected the co-op unit to grow rapidly. ’Newspapers have
always done well in the co-operative area but nobody in outdoor is doing
it properly. We expect this to be highly successful.’
He added that the motor and retail sections would also expand if they
proved successful. ’There is a great opportunity here. While there are
plenty of agencies handling campaigns that are designed to build brands,
nobody is adequately targeting the people who actually need to shift
products.’
At the same time, John Wolstenholme has switched from manager of the
South West to head the ten-strong Young Guns team of London direct sales
executives. He is replaced by Ian Carter.
The moves coincide with industry rumours that TDI may be rebranded,
although sources believe it will not take the name of its US parent
Outdoor Systems.
Meanwhile, TDI Scotland has announced the appointment of a new account
manager to the Scottish agency sales team. Steven Philip reports to TDI
Scotland’s manager Colin McAlinden.
