TDI reshuffles regional outfit

TDI has restructured its regional team and created three direct sales positions in a drive to pull in additional revenue.

TDI has restructured its regional team and created three direct

sales positions in a drive to pull in additional revenue.



The trio have been promoted to handle direct sales in the categories of

motors, retail and co-operative revenue - ad budgets shared by

manufacturers and local dealers.



Paul Harrison moves from direct sales in the South West to become

business development manager for motors. Paul Burgess also moves from

the South West to handle the retail sector. Finally Ken Clarke moves

from the Manchester office into the role of business development

manager, co-operative.



TDI regional sales director Andy Moug said: ’This is an important

restructure.



The regional direct sales force has achieved huge growth in the past

couple of years, but we want to service these sectors more

efficiently.’



Moug said he expected the co-op unit to grow rapidly. ’Newspapers have

always done well in the co-operative area but nobody in outdoor is doing

it properly. We expect this to be highly successful.’



He added that the motor and retail sections would also expand if they

proved successful. ’There is a great opportunity here. While there are

plenty of agencies handling campaigns that are designed to build brands,

nobody is adequately targeting the people who actually need to shift

products.’



At the same time, John Wolstenholme has switched from manager of the

South West to head the ten-strong Young Guns team of London direct sales

executives. He is replaced by Ian Carter.



The moves coincide with industry rumours that TDI may be rebranded,

although sources believe it will not take the name of its US parent

Outdoor Systems.



Meanwhile, TDI Scotland has announced the appointment of a new account

manager to the Scottish agency sales team. Steven Philip reports to TDI

Scotland’s manager Colin McAlinden.



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