JC Decaux has looked outside the family for its new chief
executive, hiring TDI boss Jeremy Male.
Male, who is just 42 but was rumoured to be the best-paid executive in
the outdoor sector even before this move, said the lure of such a
’superb job offer from the European market leader’ was just too good to
Male will bring a considerable knowledge of the European outdoor market
to JC Decaux, which is set to go public at some point later this
As one poster specialist put it: ’The company could have been accused of
being rather a family affair, and it will certainly look good to have
someone like Jeremy as its CEO. He’s one of the most highly respected
bosses in outdoor.’
Male will become chief executive officer for the UK and chief operating
officer for 14 countries throughout Scandinavia, Central and Eastern
In this capacity, he will take over daily operational responsibilities
from Jean-Francois Decaux.
’I will be looking at the assets that JC Decaux already has and checking
that we’re marketing them fully,’ said Male. ’I’ll also be looking at
areas where we can win new franchises.’
He played down his experience in negotiating with London Underground,
saying that Decaux ’already has a number of transport systems in
However, industry pundits speculated that Male’s expert knowledge of the
transport advertising market ’would play a part in Decaux’s future’.
TDI has promoted its chief operating officer Tom Goddard, 49, to replace
’Tom has been instrumental in TDI’s significant recent investments in
Europe,’ commented Farid Suleman, chief financial officer of Infinity
Broadcasting, TDI’s parent company.
Goddard added: ’Our UK joint managing directors Clive Punter and Andrew
Oldham have grown into their new roles and will be an integral part of
the management team as TDI continues to grow.’