Teads: brain science at Media360

Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor...

Taylor at Brighton's i360
Taylor at Brighton's i360

Media minds gathered at The Grand Hotel in Brighton for Campaign’s Media360. Top of the agenda for Teads’ MD, Justin Taylor, was ‘viewability’ – and he hosted a hub session, 'Creating memorable advertising experiences', to bring it to light. 

He looked at how videos are designed for different screens and how to create engagement beyond the standard 30-inch. He introduced the results of Teads' latest neuroscience study – measuring Internet users’ brain response to context and video advertising.

The results of Teads’ investigation revealed that premium broadcasting context is linked to higher ad retention and effectiveness. Taylor explained: "This increase in memory encoding drives higher ad effectiveness because long-term memory is strongly correlated with an influence on consumer purchase behaviour." 

Teads also hosted an exclusive event at Brighton’s i360, the world’s tallest moving observation tower, where a select group of Media360 delegates enjoyed a flight. 

Learn more about the results of Teads' research






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