Programmatic is the fastest growing ad format in terms of spend according to eMarketer, reaching nearly £18.9bn in 2015. In the UK, it’s estimated that 45% of digital display advertising was bought programmatically in 2014 – and this shows no sign of slowing down.
Brands are increasingly taking up programmatic, with industry giants such as Procter & Gamble stating that they aim to buy 70% of their digital ads programmatically. But what’s all the fuss about?
For those who aren’t in the know, programmatic is the use of technology to automate decisioning and trading of media at a single impression level. This method of trading allows for increased effective targeting enabling you to buy the impression you want (your target audience) at the price you want. This is an unprecedented development in the industry.
Trading programmatically with Teads allows you to place your outstream video ad within quality editorial content, such as The Guardian, The Independent and The Evening Standard.
At Teads, you can trade programmatically in two ways - buy on the Open Exchange, an auction-bidding model; or build your own Private Marketplace (PMP), providing you with priority access to our quality editorial inventory.
Using programmatic with Teads allows you to access ground-breaking outstream video formats - the first in the industry. These formats are available across all screens and with unrivalled access to quality inventory at scale.
Get in touch with our dedicated programmatic team to find out more information and for a list of our current publishers: firstname.lastname@example.org