Team Saatchi pairs up with Equinox for pounds 5m Ciba business

Team Saatchi and Equinox have scooped the pounds 5 million global corporate account for Ciba Speciality Chemicals following a competitive pitch against four undisclosed networks.

Team Saatchi and Equinox have scooped the pounds 5 million global

corporate account for Ciba Speciality Chemicals following a competitive

pitch against four undisclosed networks.



The winning agencies have been briefed to raise awareness of Ciba’s new

corporate identity among its worldwide business customers as the company

prepares for full demerger from the global giant, Novartis.



They are also charged with promoting the products and services of Ciba’s

five divisions: additives, consumer care chemicals, performance polymers

and textile dyes.



A print campaign breaks this week with a double-page spread in the

Financial Times. It features Ciba’s new corporate logo, which is defined

by a series of coloured dots assembled in the shape of a butterfly.



The campaign will subsequently roll out in other leading international

titles, such as the Economist and the International Herald Tribune as

well as selected trade titles.



Gillian Welsh, project manager corporate identity at Ciba, said: ’Our

campaign is designed to establish speedily the new visual identity of

Ciba Speciality Chemicals with its customers worldwide and we are

working with Team Saatchi and Equinox to create a global print campaign

which will reach our customers through the media.’



Mike Parker, chief executive at Team Saatchi, said: ’This is an amazing

project to be associated with. The scale of what they have done against

great time pressures is considerable.’



Ciba Speciality Chemicals operates as an autonomous subsidiary within

Novartis, the Swiss pharmaceutical group formed by the merger of

Ciba-Geigy and Sandoz last April. It is expected to spin off from

Novartis to form an independent company.



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