Team Saatchi and Equinox have scooped the pounds 5 million global
corporate account for Ciba Speciality Chemicals following a competitive
pitch against four undisclosed networks.
The winning agencies have been briefed to raise awareness of Ciba’s new
corporate identity among its worldwide business customers as the company
prepares for full demerger from the global giant, Novartis.
They are also charged with promoting the products and services of Ciba’s
five divisions: additives, consumer care chemicals, performance polymers
and textile dyes.
A print campaign breaks this week with a double-page spread in the
Financial Times. It features Ciba’s new corporate logo, which is defined
by a series of coloured dots assembled in the shape of a butterfly.
The campaign will subsequently roll out in other leading international
titles, such as the Economist and the International Herald Tribune as
well as selected trade titles.
Gillian Welsh, project manager corporate identity at Ciba, said: ’Our
campaign is designed to establish speedily the new visual identity of
Ciba Speciality Chemicals with its customers worldwide and we are
working with Team Saatchi and Equinox to create a global print campaign
which will reach our customers through the media.’
Mike Parker, chief executive at Team Saatchi, said: ’This is an amazing
project to be associated with. The scale of what they have done against
great time pressures is considerable.’
Ciba Speciality Chemicals operates as an autonomous subsidiary within
Novartis, the Swiss pharmaceutical group formed by the merger of
Ciba-Geigy and Sandoz last April. It is expected to spin off from
Novartis to form an independent company.