The company has briefed the Saatchi & Saatchi boutique agency to develop a campaign which will relaunch the brand in the UK. If the work proves successful, it will be rolled out globally.
In June of this year, Lanson was bought by the BCC Group in France, and the company is investing heavily in the brand as it tries to take market share from its main rival, the LVMH Group, which owns Moet et Chandon.
Sophie Hooper, the managing director of Team Saatchi, said: "We are excited about this opportunity to work with a fantastic brand such as Lanson. We are looking forward to reinvigorating a Champagne of such great heritage."
Paul Beavis, the managing director of Lanson, added: "We were very impressed by Team Saatchi. It has a good knowledge of the market and the many challenges that lie ahead."
Between 2000 and 2005, sales of Champagne in the UK increased by 30 per cent, giving the market an overall value of £890 million.