Team Saatchi picks up £2m Lanson job

Team Saatchi has been awarded the £2 million creative account for the Champagne brand Lanson.

The company has briefed the Saatchi & Saatchi boutique agency to develop a campaign which will relaunch the brand in the UK. If the work proves successful, it will be rolled out globally.

In June of this year, Lanson was bought by the BCC Group in France, and the company is investing heavily in the brand as it tries to take market share from its main rival, the LVMH Group, which owns Moet et Chandon.

Sophie Hooper, the managing director of Team Saatchi, said: "We are excited about this opportunity to work with a fantastic brand such as Lanson. We are looking forward to reinvigorating a Champagne of such great heritage."

Paul Beavis, the managing director of Lanson, added: "We were very impressed by Team Saatchi. It has a good knowledge of the market and the many challenges that lie ahead."

Between 2000 and 2005, sales of Champagne in the UK increased by 30 per cent, giving the market an overall value of £890 million.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content