Team Saatchi will work alongside its sister agency Adel Saatchi & Saatchi in Athens. It has been briefed to create a central idea that can be adapted for use across global markets. Team Saatchi will be specifically responsible for developing creativity and strategy.
Team Saatchi beat off competition from TBWA\London and Leo Burnett at the pitch in Nicosia at the end of last year. A number of Athens-based agencies were also involved, including branches of TBWA and Leo Burnett.
Advertising will appear around the world but will be concentrated in the UK, Europe, the Middle East and Russia. Work will include television, press and poster advertising. It is likely to promote Cyprus as an upmarket tourist destination, distancing its image from that associated with the clubbing destination Ayia Napa.
Sophie Hooper, Team Saatchi's managing director, said: "We are delighted to be working with Adel Saatchi on such an exciting and far reaching piece of business. The strength and simplicity of the creative idea will enable the campaign to cross all borders."
The account was previously managed by Scholz & Friends London, which had handled the business since 2003.
Last month, Team Saatchi won a brief from the pizza company Domino's to produce two TV ads, which will be backed by a media spend of £3 million (Campaign, 24 February). The agency won the business after pitching against Flint, the creative division of the media independent Booth Lockett Makin.