"The UNHCR, Just So and Grey, are a powerful force as they tap into the human element of the refugee crisis and raise awareness through positivity and strength."
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This year, a total of 10 refugees will compete in the 2016 Olympic Games.
Despite all odds, their drive, ambition and dedication has led them to Rio. The United Nations High Commissioner for Refugees (UNHCR), together with advertising agency Just So and Grey London, have released a short spot to highlight this monumental achievement.
The video doesn’t aim to tug on the heartstrings, but instead empowers and celebrates these refugees.
They’ve certainly been attracting attention. Rami Anis, a Syrian refugee recently received a standing ovation at Rio when he achieved a new PB in the men’s 100 metres freestyle.
The spot follows a series of short videos from the UNHCR, which juxtaposes clips of the athletes with real life footage of refugees in crisis. It shines a light on refugees with incredible stories such as Rose Nathike Lokonyen who fled war in South Sudan as a child and competed in athletic races inside a refugee camp.
Then there's Yiech Pur Biel, who sees his participation at Rio, as a chance to be an ambassador for refugees everywhere. The work celebrates not only individual strength and perseverance, but the power of coming together as a team.
The UNHCR, Just So and Grey, are a powerful force as they tap into the human element of the refugee crisis and raise awareness through positivity and strength. By championing the overlooked achievements of refugees, they empower this group.
The spot comes in the run up to a longer form documentary, sets an ambitious tone for #TeamRefugees and encourages people to sign a #WithRefugees petition.