Tech site spends $700 on Super Bowl ad

How does a small media company score an ad during the big game?

Whether it meant to or not, The Verge has done an end run with its Super Bowl commercial. On Tuesday, the tech-focused news platform posted a video with the title "Super Bowl ad" on its website, then quickly took it down – but not before it was reposted, creating social media buzz. Its owner, Vox Media, confirmed the ad would run during the Super Bowl, leading to questions such as, "Why is a news company spending $4.5 million on a 30-second ad?"

Jonathan Hunt, Vox marketing vice president, later clarified that it was only running during the Super Bowl in the town of Helena, Montana, and had cost a grand total of $700 to air.

This article originally appeared on campaignlive.co.uk.

Click the image below for Campaign's latest Super Bowl coverage.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now