Tech Will Save Us "Side effects" by Isobel

Toy-tech brand Tech Will Save Us plays off children's imaginations in its first-ever holiday campaign.

The ad has a retro feel and shows the possible "side effects" that the brand’s tech kits can have on kids’ lives, including creating a robotic gang and an innovative spin on pet transportation. The campaign will run in the UK and US online, in outdoor, radio and direct communications. It was created by Georgia Stephenson and Dan Stubbs at Isobel and directed by Raine Allen Miller through Somesuch. 

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