Ted Baker "Mission impeccable" by in-house

Ever wanted to be a spy? Ted Baker has teamed up with Poke and Google to create just that experience for customers, with smart store windows that will issue a spy code to passers-by as part of its autumn/winter campaign.

Those who speak the code into their Google app will win a prize to pick up in-store.

There is also a film, created in-house, which follows fashion villain Victor Voile as he steals the retailer’s patterns.

It was directed by Crowns & Owls through White Lodge.